2023 ASSOCIATION TRENDS STUDY

REDEFINING THE ASSOCIATION EXPERIENCE 

In today’s self-service world, associations must constantly rethink how to enhance the member experience to remain relevant. So, how are associations engaging with their members, what is resonating, and how can they better align with members’ expectations? 

Join Community Brands for a deep dive into the comprehensive findings of the 2023 Association Trends Study. We reveal insights into what shifts have emerged in member value, shine a light on how to close the gap between members’ and pros’ sentiments, and discuss how member engagement is vital to the member experience. 

This webinar covers the study results, collected from hundreds of association leaders and thousands of members.  

What you can expect to learn:

• Your members’ expectations and interests in engagement with an association 
• Engagement trends based on generations that all association leaders should care about 
• The importance of offering resources beyond a job board to increase member value 
• Action items to deeply engage with members and provide an optimal member experience